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Proof of Strength



ART DIRECTION | CONCEPT
Protex
2024, VML Your skin tells your story, you just have to watch closely. Protex Deep Clean works with your skin, so as every layer of your life remains protected.

Very happy to have brought Protex South Africa in a more subjective visual territory, putting the shower ritual into a  profound moment of intimacy with our past and present.











Credits


Agency
VML Paris
EMEA Group Creative Director, Colgate-Palmolive: Vitor Menezes 
Associate creative director: Leon Kotze
Art Director: Adrien Caquant

Production

Director: Jonathan Parkinson
Producer: Hervé Humbert
Photographer: Justin Dingwell

All Good?  

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