Fashion Forecasts

VOLVO

In France, the death rate among pedestrians involved in road accidents is on the rise. These high-risk behaviors are exacerbated during Paris Fashion Week, when between 50,000 and 100,000 extra visitors invade the capital's already saturated streets.

Idea

To demonstrate the EX90's anticipatory technologies,
will be putting it to the test at France's most chaotic and unpredictable event: Paris, during Fashion Week.

A time when thousands of fashionistas from all over the world stroll the streets in the hope of being photographed, sometimes creating dangers on the roads.

Execution

During Fashion Week, the Volvo EX90 will roam the streets close to the catwalks, anticipating careless pedestrians while capturing the best “street looks”
thanks to the front cameras.
In this way, the SUV will become a real “street photographer” during Paris Fashion week.

Le CAK

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