T-REX Leather®

ART DIRECTION | PRODUCTION
Lab-Grown Leather Ltd
2025 VML

In 2026, still no extra-terrian colonies or vegan cheeses that taste good, no no no but have you heard of the first ever trex leather ever made?

That’s the crazy goal material that VML teaming up with the Organoid Company decided to create. I could take part of this titanesque project that involved a wide variety of talents from VML Paris. From social contents, to pure print production, museum scenography, and visual craft, this project held us busy to the last bit. Eventually making the world notified from the first Jurassic piece of fashion.

“T-Rex Leather purses and accessories are one step closer to your favorite store”

USA Today

Credits

Agency
VML Paris
Global Chief Creative Officer EMEA Bas Korsten
CCO France Dimitri Guerassimov
Creative Director Luxury Division Alexandre Vivier
Account Director Philippa Cave
ACD Leon Kotze
Art Director Adrien Caquant
Art Director Quentin Rabault
Art Director James Lawson
Art Director Clément Cazaubon
Art Director Clémence Raynard
Copywriter Mia Sharp

Production company
Kuest
Director: Emmanuel G. Cuesta